Webflow

Webflow is a leading website and ecommerce platform for building responsive storefronts and publishing content without code. Teams use it to manage sites, collections, and product inventories, while ecommerce workflows handle orders, fulfillment, and customer interactions. With a mature ecosystem and robust ecommerce features, Webflow is trusted by businesses that want flexible storefront management and fast updates.

When Webflow is connected, BOBs can continuously keep your online store accurate and up to date—publishing changes, updating catalog items, and syncing inventory so customers always see the right availability. Orders and inventory signals become actionable: BOBs can update order statuses, fulfill or unfulfill purchases, and process refunds based on the latest ecommerce changes. Beyond ecommerce operations, Webflow also becomes a responsive front door. BOBs can watch for new form submissions and treat them as triggers for downstream work—such as capturing requests, updating related records, and coordinating follow-up actions across connected tools—so your marketing site drives real operational outcomes, not just leads.