TikTok Ads Manager is TikTok’s platform for creating and managing ads, launching campaigns, and measuring performance. ([ads.us.tiktok.com](https://ads.us.tiktok.com/resources/help/article/advertising-on-tiktok-ads-manager?utm_source=openai))

BOBs can help operators keep campaign work moving, maintain audience and ad configurations, send conversion signals, and retrieve advertiser details and performance reports.

What can BOBs do with TikTok Ads Manager?

Perform actions

  • Upload Creative
  • Update Audience
  • Send Conversion Event
  • Get Spark Ad Video Info
  • List Campaigns
  • List Audiences
  • List Ads
  • List Ad Groups
  • Get Report
  • Get Advertiser Info
  • Create or Update Campaign
  • Create or Update Ad
  • Create or Update Ad Group
  • Create Lookalike Audience
  • Create Audience