Mautic

Mautic is an open marketing automation platform for managing leads, marketing campaigns, and customer journeys. It helps teams capture leads, track behaviors, segment contacts, and automate email and campaign workflows based on up-to-date data. With a large community and long-standing adoption for self-hosted or flexible deployments, Mautic is known for powerful segmentation, campaign management, and practical lead-to-campaign automation.

When BOBs connect to Mautic, they can keep your lead pipeline continuously fresh—turning every new form submission and contact change into actionable audience updates. Instead of manually cleaning lists, BOBs search Mautic for the right contacts/companies/campaigns, then update or create records so segmentation stays reliable. BOBs also use Mautic as the “destination” for intelligent routing: they can match the lead to the correct campaign, clone campaigns when you need new variants, and retrieve campaign/contact details to make sure the right messaging and timing are applied. This unlocks use cases like real-time lead intake, automated campaign enrollment, lifecycle maintenance, and ongoing marketing list hygiene across your connected tools.