Mastodon

Mastodon is a decentralized social network built around communities called servers, featuring timelines, hashtags, lists, and rich engagement (boosts, favorites, bookmarks). It’s known for giving creators and organizations more control over moderation and audience experience, while still supporting familiar posting and community interaction patterns.

Connecting Mastodon enables BOBs to both publish and respond inside your social presence. BOBs can schedule and update statuses (including edits and bulk posting) while applying brand-safe engagement actions like boosting, favoriting, bookmarking, pinning, and conversation management. With timeline awareness, BOBs can monitor home, public, list, and hashtag timelines to detect what’s new and decide when to act. This unlocks end-to-end social operations use cases such as always-on community engagement, faster reaction to relevant posts, consistent content publishing, and organized visibility management (pinning/unpinning and muting/unmuting conversations). BOBs can also follow your targeting strategy by searching Mastodon content and accounts, then taking the appropriate engagement actions as new activity appears.