Google Ads

Google Ads helps businesses reach customers across search, display, video, and shopping surfaces with data-driven campaigns. With conversion tracking, audience targeting, and automated reporting built in, teams can measure what matters and continuously refine bids, keywords, and messaging to improve ROI. Google Ads is a widely adopted platform trusted by marketers and advertisers worldwide for scaling acquisition and measuring performance.

With Google Ads connected, BOBs can keep your campaigns learning from real outcomes by uploading offline conversions as they happen. That means smarter attribution and better optimization signals without manual spreadsheet work. BOBs can also interpret lead form activity to build and update customer/audience lists you can target, helping you turn intent into action quickly. BOBs can generate and refresh planning and performance insights on demand—creating keyword ideas, ad group and campaign reports, and other performance summaries—so you always have the latest view of what’s working. This unlocks use cases like always-on campaign reporting, faster iteration cycles, and tighter alignment between lead capture and ad targeting. Actions and events supported: - Actions: Send Offline Conversion; Generate Keyword Ideas; Create Customer List; Create Ad Group Report; Create Campaign Report; Create Report; Create Customer Report; Create Ad Report - Events: New Lead Form Entry; New Campaign Created