Enrich Layer

Enrich Layer helps teams upgrade imperfect lead records by automatically enriching contacts with verified and structured information. It focuses on filling key fields like work and personal email addresses, phone numbers, roles, schools, and company details, enabling cleaner CRM data and more reliable outreach targeting. It’s built for everyday sales and growth workflows where data quality directly impacts deliverability and conversion.

When a BOB receives a batch of leads or a stream of new prospects, Enrich Layer can be used to repair missing or outdated contact details before they reach your CRM, sequences, or sales pipeline. Instead of manual lookups, BOBs can enrich records in the background—retrieving verified work emails and contact numbers, identifying roles, linking students to the right schools, and matching people and companies to the correct profiles. This unlocks outcomes like higher-quality segmentation, fewer bounced messages, and faster sales outreach—especially for teams that rely on lists sourced from forms, events, LinkedIn exports, or marketing campaigns. BOBs can also run reverse lookups to recover missing contact fields when you only have partial information (like an email or phone).