Belco

Belco is a customer conversation platform built to streamline webshop support. It helps teams respond quickly with organized conversations, searchable customer context, and shared workflows like tagging, assignments, and conversation status management. With conversation history and contact details available in one place, support teams can deliver consistent answers, keep context intact, and maintain clear handoffs across the support process.

Connecting Belco enables BOBs to run end-to-end customer support actions inside your conversation inbox—so replies, follow-ups, and internal context stay consistent and timely. BOBs can read incoming Belco conversations, respond with appropriate messages, add internal notes for the team, apply the right tags, and update conversation ownership/status so nothing gets stuck. This unlocks use cases like automated first-line support (answering common questions), proactive clarification requests when details are missing, instant routing/assignment to the right person or queue, and faster resolution through guided follow-up. BOBs can also keep your team aligned by reopening closed conversations when new customer messages arrive, ensuring the workflow reflects reality. Overall, Belco becomes an operational “support brain” surface that BOBs can listen to and act on—without disrupting how support already works.