Apollo.io

Apollo.io is a sales intelligence and lead generation platform built to help teams find the right prospects and keep CRM data up to date. It provides prospecting tools, enrichment to improve data quality, and sales workflow support so outreach and pipeline management stay grounded in current account and contact details.

Connecting Apollo.io enables BOBs to continuously improve the quality and accuracy of your CRM data using up-to-date sales intelligence. When you need current context for outreach or pipeline decisions, BOBs can search Apollo for accounts, contacts, and opportunities, enrich missing details, and then write the changes back to your CRM—reducing stale records and manual data entry. BOBs can also help manage deal movement by updating contact and account stages as the sales process evolves, and by retrieving opportunity details when preparing follow-ups or next steps. A common outcome is more reliable lead handoffs and cleaner pipeline reporting—so sales teams spend less time chasing data and more time selling.