Amara

Amara is a subtitle and video localization platform used to translate, review, and publish captions for videos across teams and projects. It supports multi-language subtitle workflows, subtitle asset management, and project-level organization—helping creators and organizations keep captions accurate and consistent for audiences worldwide. Amara’s subtitle tooling is widely relied on for managing the full lifecycle of captions, from drafts and raw files to published deliverables.

By connecting Amara, BOBs can run end-to-end subtitle operations across your video catalog: ensuring the right languages exist, fetching the correct raw subtitle files, and updating or cleaning captions as videos move, become primary, are added, or get unpublished/published. Instead of manually checking projects and chasing caption inconsistencies, BOBs keep subtitle deliverables aligned with what’s happening in your Amara projects. This unlocks newsroom-style and localization-style operations like automated subtitle refresh after edits, automatic cleanup/versioning when subtitles are republished, and proactive language coverage checks when new videos are introduced. BOBs can also coordinate broader publishing workflows by pairing Amara updates with your other connected tools—so videos go live with accurate, ready-to-publish captions across all target languages.