Akeneo

Akeneo is a product information management (PIM) platform used to centralize product data and media workflows. It helps teams enrich, standardize, and govern product information—so catalogs remain consistent, approvals are easier to manage, and publishing stays fast and reliable. Akeneo is trusted by ecommerce and retail teams that need strong data quality controls across large product catalogs and ongoing updates.

When you connect Akeneo, BOBs can take ownership of day-to-day catalog maintenance: finding the right products, creating and cleaning product assets, and keeping drafts aligned with your standards. Instead of manually hunting through fields and media, BOBs can retrieve products, apply structured updates, and prepare accurate drafts so your publishing pipeline moves smoothly. BOBs also help you streamline governance. They can submit products for approval and manage the lifecycle around drafts—reducing delays, preventing incomplete entries from moving forward, and improving consistency across large catalogs. This unlocks broader use cases like keeping seasonal catalogs updated, accelerating content refreshes for campaigns, and enforcing product data hygiene at scale across ecommerce channels.